PUBLIC RELATIONS
As a public relations minor, I obtained skills such as writing news releases and stories, analyzing PR cases, conducting research and constructing a PR campaign. These skills allowed me to expand my communication and collaboration background and also sharpen my writing abilities.
News Stories and Releases
In my news writing and PR writing classes, we were given assignments to write news stories and news releases.
In news writing, we had to conduct interviews and obtain research to support our stories.
PR Case Analysis
In my PR case problems class, we were assigned cases and instructed to analyze them. In order to do this, we had to identify target publics, construct a SWOT analysis, set goals and objectives for the client, and list strategies and tactics to achieve them.
Client Research
As a part of our PR writing class, we had to conduct research on our client before we began working on the campaign.
PR Campaign Plan
In our PR writing course, we were placed in teams and given a client to construct a PR campaign. This multi-layered campaign was constructed to increase awareness for our client, Story State.